Wednesday, April 8, 2009

Metrics and Analytics

In my first post I’d like to introduce myself and what I see my role will be working on this project. I’ll start by saying I'm really excited to be working with you all on this. Hopefully we can make some real progress in strengthening our web presence with the help from the folks at the Davis Family Foundation. I think I speak for us all when I say we are greatly appreciative to have received this grant.

I'm Kevin Blaisdell, Data Collection Analyst in the OM&R (Outcome Measures & Research) department here at Spurwink. Much of what I do involves on crunching numbers and writing code to make our reports. This project really appeals to me since it is both analytic and marketing related; I was happy to connect with Sonia to become a part of this.

To start, I will identify some competitors’ websites and see where we stand, what others have done and what we may be able to do with our resources. We have a Google analytics account for the Spurwink website thanks to Donna and Digital Goat. This will prove invaluable to our future endeavors.

Friday, April 3, 2009

Project Equipment

Moving along, Steve Congdon will be reviewing the project equipment list in consultation with Don Horner of DHG Production. William Cuddy will do the final review and procurement of the items on the list.

The camera and lighting equipment will be the first purchases. We will have to accept that there will be a learning curve and we'll want to do several practice runs before we go live.

Wednesday, April 1, 2009

Meeting Notes

Today we met to discuss how we're going to lay down the foundation to prepare for our project.
Kevin is the metrics and analytics guru, Steve is the investigative agent to procure equipment that will interface best with computers, Tracy is the project management task consultant and organizer, Donna is the laison with digital goat, Becky is to identify opportunities for clients to participate, Sonia is to begin pulling together a production calendar with Simon.

When you are ready, please post a description of your role and what you plan to do.

Welcome

Today, begins our journey to creating an online store and implimenting a social media strategy to build relationships with our customers and with communities around Maine and beyond.

Spurwink is fortunate to receive a grant from the Davis Family Foundation towards this Social Media and E-commerce Project. As stewards of this generous gift, we hold ourselves accountable to realize our goals of creating an online store, producing lectures and seminars to share with those who have an interest and create many opportunities to interact with parents, teachers and other professionals.

Along the way, I suspect we will learn a great deal, we will be challenged, and have a heck of a good time together on the journey.

Proud to be working with all of you,

Sonia